Now, you may wonder how to choose the best fonts for banners when so many options are available today. Metal fonts were stored in metal boxes, and texts were assembled manually, letter by letter. Moreover, the choice of fonts was limited to a few typefaces. Back then, the marketer’s job was infinitely more difficult. Not so long ago, however, advertising relied only on printed media inserts and outdoor displays. There are no limits when it comes to banner design besides your own inspiration and imagination. Nowadays, design tools offer thousands of banner fonts for you to use to make a banner. Whether we are talking about serif, sans serif, proportional or monospaced typefaces, one thing’s clear-the font dictates how your brand is perceived by others.
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